|Committed to our independence
every step of the way
|Superior technology, support and service were our priorities when selecting a broker/dealer. We knew that in order to deliver a first class client experience, our professionals needed to affiliate with a broker/dealer that is reputable and
cutting–edge. After an extensive due diligence search, LPL Financial was the standout broker/dealer of choice. While the XML Financial Group continues to monitor and analyze the independent broker/dealer industry, LPL Financial continues to deliver their part of the equation with high standards.
Most importantly, however, is how LPL Financial is different. It is not an investment bank. It does not provide loans to hedge funds or other speculators. Unlike other types of brokerage firms, LPL Financial does not maintain an inventory of investments, which means that their liquidity does not decline with the decrease of securities’ values. Simply stated, their platform is a technology and service partner to advisors and financial institutions as opposed to a traditional wirehouse business model that takes on additional risks.
Formed in 1989 through the merger of two smaller, but successful brokerage firms, Linsco (established in 1968) and Private Ledger (founded in 1973), LPL Financial sought to create a formidable alternative to Wall Street firms, one in which financial advisors could build highly competitive businesses while always doing what was right for their clients. Today, LPL Financial is the largest independent broker/dealer in the country*, ser ving approximately 16,000 Financial Advisors with nearly 2,700 employees.
* As reported in Financial Planning magazine, June 1996-2010, based on total revenues.
|LPL Account Protection
|LPL Financial’s SIPC membership provides account protection up to a maximum of $500,000 per customer, of which $100,000 may be claims for cash. For an explanatory brochure visit www.sipc.org. Additionally, through London Insurers, LPL Financial accounts have additional securities protection to cover the net equity of customer accounts up to an overall aggregate firm limit of $575,000,000, subject to conditions and limitations. The account protection applies when a SIPC member firm fails financially and is unable to meet obligations to securities clients, but it does not protect against losses from the rise and fall in the market value of investments. This extensive coverage reflects a strong commitment to serving your investment needs.|